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IBM Makes More Cloud Moves

Not only has IBM been a leader when it comes to powering large businesses with their private and public cloud endeavors, IBM has now turned their efforts toward small and midsized businesses. IBM has recently moved to encourage its partners to market their PaaS (Platform as a Service) solutions to potential customers in those ranges. They believe that small and midsized businesses are more likely to deploy cloud solutions, and want to take full advantage of that opportunity.

IBM is now offering the option to partners and integrators to be able to resell their SmartCloud Services as rebranded services. This is consistent with IBM’s strategy to reach out to the middle and small business markets via their partners. IBM recognizes that partners are better able to fully understand the needs of individual customers.

These services are aimed at a very different audience than the alrge enterprise. Primarily, IBM is looking at organizations with fewer than 1,000 employees, an annual IT budget somewhere around $130,000, and usually about a dozen to 5 IT staff.

While these businesses may be small on their own, their purchasing power is huge. IBM estimates that these businesses create as much as $214 billion in IT business each year.

This comes at a time when smaller businesses are more agile and able to adapt to customer needs than larger corporations. They tend to be growing at a faster rate than many of the larger companies in their industries. For them, cloud services are the perfect mix of agility and low cost.

Indeed, the small and medium sized business landscape has changed significantly in the past few years. Just a decade ago, a startup may have had to sink plenty of capital into servers and incur ongoing staff expenses to maintain those servers. Today, an organization could start up using only cloud services and open-source solutions.

This means that a business is free to grow, unhindered by IT limitations. They can go from just a few users to thousands without having to completely develop a robust infrastructure, instead relying on cloud solutions like those that IBM is pushing.

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Unitiv, Inc., is a professional provider of enterprise IT solutions. Unitiv delivers its services from its headquarters in Alpharetta, Georgia, USA, and its regional office in Iselin, New Jersey, USA. Unitiv provides a strategic approach to its service delivery, focusing on three core components: People, Products, and Processes. The People to advise and support customers. The Products to design and build solutions. The Processes to govern and manage post-implementation operations.