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Most folks today recognize the responsibility that individuals and businesses have to take care of the world around them. Going green is a trend that’s gaining significant momentum, especially in the data center world. Unfortunately, making environmentally-friendly choices can sometimes have a negative impact on the bottom line. That makes it a harder sell.

That said, there are instances in which embracing more efficient energy and environmental policies can actually improve a data center’s operations. Here are some of the ways that going green can actually pay your company back for the investment:

  • Some technology trends are inherently green. For example, server virtualization isn’t necessarily thought of as a “green” practice. It’s a way to better utilize the data center, and to save money on the purchase of new hardware. That being said, it’s also a green technology precisely because it eliminates the need for (in most cases) several additional physical servers. Other technologies, such as document management, storage virtualization, and even cloud computing solutions also save costs while having a net positive impact on the environment.
  • Replacing legacy equipment reduces power consumption and increases efficiency. Newer server technology simply uses less power. Manufacturers are becoming much better at making the use of every bit of power. Electricity savings on replacing old equipment alone won’t pay for a new server, but when you factor in the increased performance and efficiency of the applications it supports, as well as the reduced management overhead, it will pay for itself.
  • Be cautious about green technology that claims to pay for itself directly. The fact of the matter is that most green technology – that is, technology that’s specifically designed to have a smaller impact – won’t pay for itself before you have to decommission the solution. If left in production for a decade, it might. That said, you need to focus on those areas, like those above, that can give you a measurable return on your greening investment within a reasonable amount of time.

ROI will always be at the center of any discussion about green technology; make sure the numbers actually work before you make the leap.

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Unitiv, Inc., is a professional provider of enterprise IT solutions. Unitiv delivers its services from its headquarters in Alpharetta, Georgia, USA, and its regional office in Iselin, New Jersey, USA. Unitiv provides a strategic approach to its service delivery, focusing on three core components: People, Products, and Processes. The People to advise and support customers. The Products to design and build solutions. The Processes to govern and manage post-implementation operations.